“Price in DM”: Does It Work, and How to Answer Price Questions Fast

Few habits divide social sellers like this one. Some see “price in DM” as smart selling; customers often see it as a reason to scroll past. Both are right — it depends entirely on what happens after the comment.

Why businesses write “price in DM”

• A DM is a conversation, and a conversation is easier to turn into a sale than a public price tag.
• Prices change with size, quantity or delivery area, and one number in a caption would be wrong for many people.
• Competitors cannot copy a price they cannot see.
• Comments asking the price make a post look busy.

Why customers dislike it

• They have to wait, and the reply often comes hours later.
• It feels like the price depends on who is asking.
• Many simply do not ask; they move to a shop that shows the price.

So the question is not really “should I show the price?”. It is “can I answer every price question accurately, in minutes, day and night?”. If you can, “price in DM” works for you. If you cannot, it is quietly losing you customers.

Answering every price question fast

1. 1Make one price list with every variation that changes the price — sizes, quantities, delivery areas — and keep it current.
2. 2Reply to the comment with a private message. On Instagram and Facebook a keyword comment such as “price” can trigger an automatic DM within a second, so the customer is in a conversation before they scroll away.
3. 3Answer the price from the list, not from memory. Whether a person or an AI agent replies, the number must come from the same source.
4. 4Ask the next question. “Which size?” or “Where should we deliver?” turns a price check into an order.
5. 5Hand over anything unusual — bulk orders, special requests — to a person, with the chat open.

What to write in the automatic DM

Hi Sara! The linen shirt is 650 EGP, in S to XL. Which size would you like, and should we deliver it?

Name, price, the options that matter, and one question. No “thank you for your interest in our products” paragraph — they asked a price, give them a price.

Mistakes to avoid

• Sending the same DM to every comment even when it is not about price (“so pretty!”).
• Replying “check your DM” publicly without actually sending one.
• Answering with a price list PDF instead of the price of the item they asked about.
• Different prices from different team members because each uses their own notes.