Follow-ups after 24 hours: WhatsApp, Instagram, Messenger and TikTok

WhatsApp, Instagram and Messenger let a business send free messages for 24 hours after the customer's last message; TikTok for 48. Follow-ups usually wait days, so a late step can land after that window. Chatmizer checks the window at the moment each step is due.

• Inside the window, on any app: the step's text is sent.
• WhatsApp after 24 hours: the step's approved template is sent instead (Meta charges for it). Without one, the step is skipped and the chat shows a note saying why.
• Instagram and Messenger after 24 hours, TikTok after 48: nothing can reach the customer, so the step is skipped with a note.
• Telegram, X and Reddit: no window — steps send when due.

Add a WhatsApp template to a step

1. 1Open the follow-up. Each message step shows what will happen on each app at that point.
2. 2Open “WhatsApp after 24 hours” on the step.
3. 3Pick an approved template, or press “Send this message to Meta as a template” to submit the step's own text. Meta usually reviews it within minutes.
4. 4If the template has {{1}}-style values, choose what fills each one: the contact's first name, full name or fixed text. Save.