Flows or an AI agent? How to choose

When a fixed script is better, when AI is better, and how to use both together.

3 min read

Choose a flow when…

  • The conversation is always the same: a menu, a price list, collecting a name and a phone number.
  • You want exact wording every time, with buttons to tap.
  • You don't want any AI cost at all — flows never use AI unless you add an AI Response step.

Choose an AI agent when…

  • Customers ask anything, in their own words and language.
  • You have facts to teach it: your website, prices, policies, a PDF menu.
  • It should sell, book appointments, answer support questions or qualify leads.

Or use both

Start with a flow for the predictable part (a welcome menu), then hand the chat to your AI agent with the AI Response step. Or let the agent chat and add a flow for one specific keyword like “menu”.

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