Flows or an AI agent? How to choose
When a fixed script is better, when AI is better, and how to use both together.
3 min read
Choose a flow when…
- The conversation is always the same: a menu, a price list, collecting a name and a phone number.
- You want exact wording every time, with buttons to tap.
- You don't want any AI cost at all — flows never use AI unless you add an AI Response step.
Choose an AI agent when…
- Customers ask anything, in their own words and language.
- You have facts to teach it: your website, prices, policies, a PDF menu.
- It should sell, book appointments, answer support questions or qualify leads.
Or use both
Start with a flow for the predictable part (a welcome menu), then hand the chat to your AI agent with the AI Response step. Or let the agent chat and add a flow for one specific keyword like “menu”.
Did this answer your question?
Not quite — ask our team