Meta's rates

WhatsApp API pricing in Egyptcost per message, and per month

What Meta charges for each WhatsApp Business message delivered to a Egypt number (+20), by category — including replies to customers — with an estimate of your monthly bill.

Meta's rate per delivered message

Message	Per message	Per 1,000
Marketing templatesOffers, announcements, broadcasts	$0.0644	$64.40
Utility templatesOrder, delivery and booking updates	$0.0036	$3.60
Authentication templatesLogin and verification codes	$0.0036	$3.60
Replies to customersFirst 1,000 a month per number are free	$0.0036	$3.60

Rates as of 10 October 2026.

Estimate your monthly bill

Marketing templates
Offers, announcements, broadcasts
Marketing templates: Messages per month
$64.40$0.0644 per message
Utility templates
Order, delivery and booking updates
Utility templates: Messages per month
$1.80$0.0036 per message
Authentication templates
Login and verification codes
Authentication templates: Messages per month
$0.00$0.0036 per message
Replies to customers
First 1,000 a month per number are free
Replies to customers: Messages per month
$3.60$0.0036 per message

Estimated monthly total$69.80

An estimate from Meta's per-message rates. Meta bills your WhatsApp Business account directly; check Meta's rate card before you budget. Meta's rate card

How to use it

1
Read the rate for each kind of message sent to +20 numbers.
2
Type how many marketing, utility and authentication messages you send a month, and how many replies.
3
Use the monthly total to budget, then confirm on Meta's rate card before you commit.

The price follows the customer's number

Meta charges by the country code of the person who receives the message, not where your business is. A message to a +20 number costs the Egypt rate wherever you send it from, and a message from Egypt to another country costs that country's rate.

Which messages cost money

Meta charges per delivered message, by category: marketing (offers, announcements), utility (order, delivery and booking updates) and authentication (login codes). Since 1 October 2026, replies to customers — by a person or an AI — are charged at the utility rate after the first 1,000 a month per business number. Everything is free for 72 hours after a customer writes from a Click-to-WhatsApp ad.

What Egyptian businesses send most

Stores selling on Instagram and Facebook with cash on delivery live on order confirmations and courier updates — utility messages, the cheapest paid category, at a fraction of the marketing rate. Keep offers for a few well-timed broadcasts, such as White Friday and Ramadan, where the marketing rate pays for itself.

Questions people ask

How much does the WhatsApp Business API cost in Egypt?

The rate per message for +20 numbers is shown in the table on this page, for each category, as Meta publishes it. Your total depends on how many messages of each kind you send; the calculator works it out.

Who do I pay?

Meta bills your WhatsApp Business account directly, to the payment method you add in Meta Business Suite. A platform such as Chatmizer charges for its software separately and does not mark up Meta's rates.

Is marketing more expensive than utility?

Yes, in every market. That is why a template with any promotion in it is approved as marketing: keep order and booking updates free of offers to pay the utility rate.

Can I pay Meta in Egyptian pounds?

Meta publishes its rate card in several currencies and bills in the currency of your WhatsApp Business account's payment settings. Check which currencies your Meta billing account offers before you add a card.

What comes next

Knowing the rate is half of it. Chatmizer sends your order updates, reminders and broadcasts on the WhatsApp Business API, and its AI agent answers your Egypt customers in Arabic or English — so the messages you pay for turn into sales.

See the WhatsApp chatbot