Meta's rates

WhatsApp API pricing in the UAEcost per message, and per month

What Meta charges for each WhatsApp Business message delivered to a the UAE number (+971), by category — including replies to customers — with an estimate of your monthly bill.

Meta's rate per delivered message

Message	Per message	Per 1,000
Marketing templatesOffers, announcements, broadcasts	$0.0576	$57.60
Utility templatesOrder, delivery and booking updates	$0.0157	$15.70
Authentication templatesLogin and verification codes	$0.0157	$15.70
Replies to customersFirst 1,000 a month per number are free	$0.0157	$15.70

Rates as of 10 October 2026.

Estimate your monthly bill

Marketing templates
Offers, announcements, broadcasts
Marketing templates: Messages per month
$57.60$0.0576 per message
Utility templates
Order, delivery and booking updates
Utility templates: Messages per month
$7.85$0.0157 per message
Authentication templates
Login and verification codes
Authentication templates: Messages per month
$0.00$0.0157 per message
Replies to customers
First 1,000 a month per number are free
Replies to customers: Messages per month
$15.70$0.0157 per message

Estimated monthly total$81.15

An estimate from Meta's per-message rates. Meta bills your WhatsApp Business account directly; check Meta's rate card before you budget. Meta's rate card

How to use it

1
Read the rate for each kind of message sent to +971 numbers.
2
Type how many marketing, utility and authentication messages you send a month, and how many replies.
3
Use the monthly total to budget, then confirm on Meta's rate card before you commit.

The price follows the customer's number

Meta charges by the country code of the person who receives the message, not where your business is. A message to a +971 number costs the the UAE rate wherever you send it from, and a message from the UAE to another country costs that country's rate.

Which messages cost money

Meta charges per delivered message, by category: marketing (offers, announcements), utility (order, delivery and booking updates) and authentication (login codes). Since 1 October 2026, replies to customers — by a person or an AI — are charged at the utility rate after the first 1,000 a month per business number. Everything is free for 72 hours after a customer writes from a Click-to-WhatsApp ad.

What businesses in the UAE send most

Many UAE customers find a business through a Click-to-WhatsApp ad, and every message in the 72 hours after they write from that ad is free — including marketing. Real estate, clinics and retail use that window to answer, qualify and book, then send utility updates once the customer is a client.

Questions people ask

How much does the WhatsApp Business API cost in the UAE?

The rate per message for +971 numbers is shown in the table on this page, for each category, as Meta publishes it. Your total depends on how many messages of each kind you send; the calculator works it out.

Who do I pay?

Meta bills your WhatsApp Business account directly, to the payment method you add in Meta Business Suite. A platform such as Chatmizer charges for its software separately and does not mark up Meta's rates.

Is marketing more expensive than utility?

Yes, in every market. That is why a template with any promotion in it is approved as marketing: keep order and booking updates free of offers to pay the utility rate.

Does a business in Dubai pay the UAE rate for every message?

Only for messages to +971 numbers. Messages to customers in Saudi Arabia, India or Europe are charged at those countries' rates, so a business with international clients should estimate each market separately.

What comes next

Knowing the rate is half of it. Chatmizer sends your order updates, reminders and broadcasts on the WhatsApp Business API, and its AI agent answers your the UAE customers in Arabic or English — so the messages you pay for turn into sales.

See the WhatsApp chatbot